HOW CLRSKN DEFINES “CLEAN”

CLEAN IS A TERM USED FREQUENTLY IN THE SKINCARE INDUSTRY, YET IT HAS NO UNIVERSALLY ACCEPTED REGULATORY DEFINITION. ITS MEANING CAN VARY FROM BRAND TO BRAND, RANGING FROM ENTIRELY NATURAL FORMULATIONS TO INGREDIENTS DERIVED FROM NATURAL SOURCES OR FORMULATED WITH A FOCUS ON SAFETY.

AT CLRSKN OUR PHILOSOPHY FOR CLEAN SKINCARE IS BASED ON THE NINTY/TEN RULE AND HOW IT EFFECTS EFFICACY AND QUALITY, OVERALL FORMULATION AND PERFORMANCE, ALONG WITH A PRODUCTS INTENDED USE AND HOW IT INTERACTS WITH THE SKIN.

SO… WHAT DOES THAT MEAN?

CLRSKN NEVER COMPROMISE'S TWO FACTORS. NO SYNTHETIC DYES OR SYNTHETIC FRAGRANCES EVER.

IF OUR PRODUCTS HAVE A SCENT OR COLOR, IT IS ALWAYS FROM NATURAL OILS AND COMPOUNDS FOUND WITHIN THE PRODUCT AS A RESULT OF FORMULATION, NEVER AS AN ADDITIVE.

THE NINTY/TEN RULE

A BALANCED APPROACH TO SKINCARE

WE BELIEVE IN WELL-STUDIED, BALANCED LIFESTYLES. WHILE WE APPRECIATE AN 80/20 APPROACH TO THINGS LIKE NUTRITION, EXERCISE, AND QUALITY OF LIFE, WE BELIEVE SKINCARE SHOULD BE HELD TO A THOUGHTFUL STANDARD.

NINTY PERCENT DERIVED BY NATURE

MOST OF THE PRODUCT CLRSKN UTILIZES CONTAINS INGREDIENTS SOURCED FROM NATURE, WITH A INTENTIONAL FOUCAS ON PURITY, SUSTAINABILITY, RESPONSIBLE SOURCING, AND ORGANIC FARMING WHERE WE ARE ABLE TO CONTOL IT. THESE FORMULATIONS ARE SELECTED FOR THEIR ABILITY TO SUPPORT SKIN HEALTH WHILE DELIVERING EFFECTIVE, HIGH-PERFORMING RESULTS.

TEN PERCENT BACKED BY CLINICAL RESEARCH

SOME HIGH-VALUE INGREDIENTS ARE BEST PRODUCED THROUGH SYNTHETIC PROCESSES. WE RECOGNIZE THAT THESE INGREDIENTS CAN PLAY AN IMPORTANT ROLE IN EFFECTIVE SKINCARE WHEN SUPPORTED BY RESEARCH AND USED APPROPRIATELY. WE MAKE ROOM FOR WELL-STUDIED, PURPOSEFUL FORMULATIONS WHEN THEY OFFER MEANINGFUL BENEFITS TO THE SKIN. WE ALSO UNDERSTAND THAT LONG LASTING AND EFFECTIVE FORMULAS REQUIRE SOME LEVEL OF PRESERVATION, THIS HAS BECOME A TERM THAT IS FEARED IN THE WORLD OF CLEAN BEAUTY, BUT IS OFTEN MANDATORY IN THE EFFICACY OF A SAFELY FORMULATED PRODUCT.

INGREDIENTS WITH INTENTION

INGREDIENTS ARE SELECTED BASED ON THEIR INTENDED USE, OVERALL EFFECTIVENESS, AND SUITABILITY FOR EACH INDIVIDUAL'S LIFESTYLE, SKIN CONCERNS, AND DESIRED RESULTS. WE BELIEVE IN HAVING OPEN CONVERSATIONS ABOUT INGREDIENTS AND MAKING INFORMED DECISIONS BASED ON THE INDIVIDUAL, NOT JUST THE LABEL.

BENZOYL PEROXIDE IS A GREAT EXAMPLE. WHILE IT IS A WELL ESTABLISHED AND EFFECTIVE INGREDIENT FOR TREATING ACNE, IT IS SYNTHETIC AND CAN BE LESS STABLE UNDER CERTAIN STORAGE CONDITIONS, INCLUDING EXPOSURE TO HEAT. ALTHOUGH IT MAY NOT ALIGN WITH EVERY DEFINITION OF CLEAN BEAUTY, CLRSKN WOULD STILL RECOMMEND IT WHEN APPROPRIATE FOR A CLIENT'S NEEDS.

IN THESE CASES, WE CONSIDER NOT ONLY THE INGREDIENT ITSELF, BUT ALSO ITS CONCENTRATION, FORMULATION, AND METHOD OF APPLICATION. DEPENDING ON THE CLIENT'S SKIN AND GOALS, A WASH-OFF FORMULATION MAY BE PREFERRED OVER A LEAVE-ON PRODUCT.

CLRSKN VALUES CLEAN FORMULATIONS AND GREEN SCIENCE WHILE RECOGNIZING THE IMPORTANCE OF BALANCE, SAFETY, AND EFFECTIVENESS.

OUR PHILOSOPHY IS SIMPLE: CHOOSE INGREDIENTS WITH PURPOSE, PRIORITIZE EFFECTIVENESS, AND PERSONALIZE EVERY RECOMMENDATION.